Microsoft takes on Google Latitude with new We’re In Windows Phone app

Microsoft, via Bing, announced yesterday that it has decided to get in the location services game with a new application for Windows Phone, titled We’re In. The applications allows you to share your location with friends and family.

We’re In makes organizing get-togethers, carpooling, and trying to find people in a crowd a breeze,” the company wrote on its Bing blog. “It’s simple, invite your friends, and when they join, they’ll see your location and you’ll see theirs.”

Microsoft is, of course, not the first to get into the location space. Google Latitude has been doing some quite familiar to We’re In for some time now, allowing people to display where they are at all times or in intervals (as We’re In does) to meet up with friends. And other, more successful applications, have used location to marketable — like Foursquare and Gowalla, though those are completely different beasts.

For now, We’re In is only available as an application on Windows Phone (click here to get it) but others can use a mobile website. Microsoft says they’re working to bring this to other mobile platforms.

Michael Collado

About Michael Collado

Michael is best known for his work as our prior Editor In Chief. He was with Zunited since 2008 when he was co-admin of the forums and was the main editor of the news portion until late 2011. Follow him on Twitter.