According to Bloomberg Business Week, Nokia may have shipped close to 1.3 million units to carriers around the globe. This was calculated by a tally done by Bloomberg of 22 different analysts and their estimates of the smartphone maker’s sales.
Siting these strong numbers, stock of the recently maligned Finnish company has seen a 15% increase since the beginning of this year. Nokia’s strong market response has been tied to a weak competitive market, and a strong push of marketing to promote the new devices all around the globe, particularly Europe. Having nearly no competition from HTC, RIM and Motorola, may have paved the way for Nokia to step in and secure more mind share during the holiday season.
Yet analysts still caution that Nokia may not have done enough, or priced themselves out of customers reach by making the Lumia 800 “too rich” for some to purchase the device. To counter that, FIM Bank analyst Michael Schroeder said, “What’s really needed is cheaper models to compensate for the declining trend in Symbian, which sold in large numbers in the main smartphone category of 200 to 300 euros.”
They also mention while the 1.3 million handset figure is an average, and a respectable one at that, the real measure will be how many of those were actually sold to customers. The coming months will also be crucial as Nokia’s big return to the North American market will test how well the company can compete in a strong, competitive market dominated by Android and Apple.
With the high praise given to the Lumia 900 at this years CES show in Las Vegas, the tech press has embraced the design and high quality of the device. Will it be enough to turn the tide for Nokia, as well as Microsoft’s Windows Phone OS?
What are your thoughts on these number and do they signal a strong positive stepping stone to create a high and sizable market share increase?
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