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- http://michaelcollado.blogspot.com
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- Michael is best known for his work as our prior Editor In Chief. He was with Zunited since 2008 when he was co-admin of the forums and was the main editor of the news portion until late 2011. Follow him on Twitter.
Breaking: Microsoft officially kills Zune [update: April Fools'!]
The last couple of months for Microsoft—or more specifically Zune—has been quite the chore: rumors have been growing rampant that the company was planning to kill the Zune hardware but keep the software, then there was talk that the company would dissolve Zune into its Live services, and for as many times as the “Zune is dead” cry was uttered there was a rebuttal. Specifically, Zune took to its Twitter and Facebook profiles to assure fans that the service was here to stay. In one Facebook status update the company specifically stated that Zune was “committed to providing the best” experience through a multitude of hardware like “Xbox, the PC, [and] Windows Phone 7.”
But in an exclusive interview today with ZDNet’s Mary Jo Foley, Joe Belfiore has finally admitted to what the public has known for quite some time. He tells Foley that Microsoft has been thinking about killing off Zune for a while now and decided that they would eventually faze out the Zune branding from any of its products. “It’s one of our bigger failures,” Belfiore stated.
So why exactly continue to lie to the hardcore fans? Belfiore said that it was strictly the catalyst to see if they should, in fact, kill off Zune. “When we saw that there wasn’t enough fan support—well, we actually didn’t see any support. That’s why Zune is no more.”
“Why do you think we labeled Zune on Windows Phone as ‘Music + Video’? Otherwise we would have titled it ‘Zune.’ This idea has been plaguing Microsoft since the inception of Windows Phone.” He went on to say that the Windows Phone live tile name was just a surefire way to ensure their safety if they did ever decide to discontinue Zune, which has sadly happened.
When asked about the MIX 2011 blurb that many claimed proved he was still working on future Zune hardware generations, Belfiore said that it’s “just [his] job title” and “doesn’t mean anything”; besides, the MIX ’11 verbiage was “written months ago.”
Microsoft will continue to run the Zune Marketplace for at least another year to honor Zune Pass subscriptions, but after that the company will reportedly shut down the brand and find retroactive alternatives for media.
Update: Okay, we have seen that people are still falling for this and some people have linked to this article as fact. So we’ll say it once again, as we have on Facebook and Twitter but not on this actual post, this is an April Fools’ Day joke. April Fools’ Day posts are a Zunited staple so we decided to do another this year. And we’re glad it worked a little, even if some people were mad at us, but that’s what it’s all about! The “interview” links to “Friday” by Rebecca Black. Tomorrow is Saturday, guys. We love you.


