If you were wondering what Microsoft was going to do with footage of the Smoked By Windows Phone challenge recently gathered at some California Microsoft stores and at CES, well here you go. Reports have indicated that Microsoft will be rolling out an online campaign featuring the footage of unlucky contestants being dropped by a Windows Phone.
Featuring Microsoft evangelist, Ben ” The PC Guy” Rudolph, the ads and spots will reiterate the speed at which any Windows Phone can handle common tasks over other smartphone devices. This is a key selling point of the platform, and the overall success rate created by this competition has put a positive spin on the OS’s lack of high end specs compared to other devices run by Android and Apple.
If you have been amiss regarding the Smoked By Windows Phone campaign, at CES Ben Rudolph challenged attendees of the consumer electronics show on finishing certain, predetermined tasks quicker than a Windows Phone. The winners would collect $100, while the losers would declare their failure to a camera and take home a brand new Windows Phone device for their troubles.
The campaign is set to start soon on major tech sites and blogs.
Source: Seattle Times.
What do our readers think of this marketing approach? Is this too little and doesn’t have enough weight behind it to be effective? Or, this is exactly what Microsoft has to do win over future smartphone customers?
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